Feel Something is all about the importance of empathy in marketing. The book highlights why empathy is a vital part of your strategy and gives you clear tactics to implement Empathy Marketing throughout the entire buyer journey.
In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey.
You'll read stories from incredible marketing/sales leaders such as Daniel Pink, Santi Pochat - Head of Google's Social Lab, the Social Media Manager of Velveeta Cheese and more.
300+ copies bought by marketing professionals at:
"In a world with infinite media, empathy breaks through. Feel Something has laid out a roadmap to help your brand become more empathetic and drive more business."
- Mathew Sweezey, Director of Market Strategy, Salesforce, Author of The Context Marketing Revolution (HBR)
“Feel Something is a must-read for modern marketers. If you’re looking to expand how you think about marketing in a culturally-relevant and customer-first way, then this is the place to start. Pat Timmons explains the ROI of empathetic marketing with actionable strategies for implementing it at your organization — whether you’re an SMB or enterprise brand.”
— Katie Perry, VP of Marketing, Public.com
“A striking reminder of a universal human truth: Everyone is able to practice empathy. But not just a reminder. A map for putting emotional focus into action.”
— Adam Ilenich, Global Community Manager, Twitter (@TwitterMktg)
“Pat provides a much-needed dose of realness and kindness in a world that feels like it's constantly catching on fire. His approach to what makes us human and empathetic is a crucial discussion as we navigate our personal and professional lives.”
— Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy, HubSpot
"Marketers now have to have an empathetic mindset or face getting left behind. But what is empathy? How do you manifest it? How do you make it part of your marketing DNA? Enter Feel Something, an educational and delightful read that is full of insightful nuggets about empathy, its origins, best-in-class examples of it from brands, and tips for how marketers can live and breath an empathetic state of being."